Online Master’s Degree in Marketing

Marketing is a field of study within business focused on strategies for generating and communicating a company’s offerings, whether goods or services, to consumers, clients, or the general public. Specialization can include areas such as business to consumer, business to business, digital, or multicultural marketing, to name a few. Graduates with an online masters degree in marketing are equipped with the necessary communication and analytical skills to work in a variety of industries. Possible positions include marketing or promotions management, public relations, or sales management. Marketing majors may even find government jobs in areas such as commerce or tourism.

Students enrolling in an online masters degree program in marketing should expect a one- to two-year course of study. However, this can depend on the specific course requirements for the school and whether a student studies full or part time. In some cases, working adults may have the opportunity to accelerate their degree track by applying for lifetime learning credit for their past work experience. This is not offered for all marketing masters degrees online, so it is important to check with the specific school.

Classes for an Online Masters Degree in Marketing

Those interested in an accredited online masters degree in marketing should expect a mixture of survey, seminar, and research courses. Commonly covered core topics include business strategy, decision-making, and business ethics. More specialized classes might cover areas such as consumer behavior, multinational marketing, emerging markets, and digital commerce. Specific examples of courses that may be included in these type of online masters degrees are:

  • Quantitative Analysis for Decision-Making
  • Operations Management
  • Multinational Marketing Strategies
  • Innovation and Technology
  • Sport Marketing and Media

Marketing students enrolled in an online masters degree program should also expect to complete a capstone project. This will require students to conduct research in area of interest to them under the guidance of a faculty advisor. This type of project is designed to help students synthesize the theoretical concepts and knowledge they have gained throughout the program into practical applications.

A Career as a Graduate with an Online Masters Degree in Marketing

Graduates of an online masters degree program in marketing are prepared with the necessary analytical skills and business acumen to pursue jobs in a wide variety of industries. This can include positions as marketing and promotions managers, public relations specialists, or sales managers. The U.S. Bureau of Labor Statistics reports that the demand for advertising, promotions, and marketing managers is expected to increase by 14% over the projection period of 2010 to 2020. This is on par with the growth expected for all occupations during this time frame. In 2011, the median annual wage for individuals working in this type of position was $112,800. Those working in the financial investments industry earned the highest salaries at an average of $169,770. However, it is important to note that actual salaries will differ based on region, experience, education, and the specific type of employer. Some marketing professionals may also find employment with government agencies in areas such as commerce and tourism.

While many marketing positions only require a bachelor’s degree, individuals interested in progressing to upper management will likely need an advanced degree. Online masters degree programs allow working adults to pursue this continued education without quitting their jobs. This type of degree could also be valuable for those with a bachelor’s degree in an unrelated field who are looking to break into the industry.


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