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Online Master’s Degree in Public Relations

Are you well on your way to becoming a master of the art of persuasion? A masters degree in public relations will teach individuals how to analyze problems, weigh options, develop solutions, and implement programs to achieve organizational goals. Students will learn how to promote their clients’ brands, products, and overall image. They will develop their communication, research, writing, planning, and execution skills, all of which they will use in the workplace to advance their organization’s mission and growth. PR specialists play increasingly important roles within the company, as advances in social media and networking make it even more essential that companies develop their brand.

Classes for an Online Masters Degree in Public Relations

A masters degree program in public relations will require students to take courses in media strategy and digital communication. Through this course work, students will learn how to influence audiences, including consumers, employees, and business leaders. Students must be adept at conducting the necessary research and using the latest technology to roll out public relations initiatives in both the public and private sectors.

  • Critical Thinking and Crisis Management
  • Legal, Ethical, and Social Foundations of Public Relations
  • Media Relations and Messaging
  • Persuasive Writing
  • Digital, Social, and Mass Media Strategies

Masters degree in public relations students will apply learning material to real-world projects, including case studies and a capstone project. The capstone project is a final course that allows students to synthesize what they have learned to produce a comprehensive project relevant to the industry. Students may also create and execute PR campaigns as part of their course work, and internships afford more opportunities for hands-on experience. In all, assignments and projects are geared toward enabling students to think strategically and develop clear and concise writing and communication skills. Of course, course requirements will vary by program.

A Career as a Graduate with an Online Masters Degree in Public Relations

An online masters degree in public relations will provide students with the practical skills they need to pursue careers as public relations professionals. They may work as communications managers, media coordinators, research associates, project coordinators, or account executives in sectors including nonprofit, sports, and retail. The U.S. Bureau of Labor Statistics (BLS) reports that employment rates for public relations managers and specialists are expected to grow by 21% between 2010 and 2020. The substantial growth of the industry will be linked to the growing importance of executing community outreach initiatives and maintaining positive customer relations. The mean annual wage of public relations specialists was $60,400 in 2011; the figure rose to $105,690 for public relations and fundraising managers.

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